NiUG AP Online Learning Series
Join NiUG Asia Pacific for an online learning session. Our webinars are an opportunity for iMIS users to expand their knowledge wherever you are located.
The series covers a variety of topics throughout the year. All webinar sessions are free for NiUG AP members, and AU$25 for non-members.
Wednesday 17 August 2022, 10.00am- 11.00am AEST
Webinar
Cost: Free for members and non-members
Registrations close 17 August
RFM Analytics
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Do you ‘know’ your donors and members? Are you able to confidently state that you are not asking a $5
donor for $500 or a $500 donor for $5 when you send your appeals? Are you offering the proper
incentives for members to attend your annual conference? Using the tools and techniques of RFM
(Recency, Frequency, Monetary) Analytics to segment your database, will help you invite your prospects
and donors to make a gift that is within their means, and to a campaign that will pique their interest.
Perhaps you may also be able to target certain members & offer a discount if they register for a class or
meeting.
RFM Analytics is a tool that provides rankings for your contacts based upon their financial participation
with the organization. It is a commonly used tool for fundraising, but its applications are not limited to
the fundraising marketplace. Any organization that targets contacts based on past participation on
events, engagement, or purchases may benefit from RFM Analytics. RFM may also be used to segment
prospects based on input from external sources such as wealth engines, alumni associations, family
history, etc. If you can quantify it, you can use RFM.
Join Dr. Bob Lane of Lane Services and NiUG Asia Pacific for this webinar based on Using RFM Analytics in your Organization. You'll be sure to walk away with some great ideas and ways you can utlise this tool within your own organisation.
Download the White Paper
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| About the presenter |
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Dr. Bob Lane, Lane Services
Dr. Bob is CEO of Lane Services, a software consulting firm serving the not-for-profit community. He has over 22 years of not-for-profit management expertise as well as 20+ years of hands-on consulting experience. He holds an MBA and a Ph.D. in information systems with a specialty in fundraising software and online help systems. He has also served as Senior Manager of Grant Thornton, LLP’s Not-for-profit Consulting Group, Executive Director of the COMMON Education Foundation & CIO of the Boy Scouts of America – GNYC. He holds the Certified iMIS Professional designation.
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This session will be conducted as a Webinar. Registrants will be added to the Zoom session on completion of registering for this event, and receive an email confirming enrolment from NiUG AP. |
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